Historically, the most common way to buy customer training has been via a SKU (stock keeping unit). However, as more companies migrate to product subscriptions, customer training organizations are following suit. Currently, more than 50% of education organizations offer some type of learning subscription, but are they also maximizing their return on recurring revenue?
During this 45-minute webinar we’ll discuss how to maximize your learning subscription offer and will cover the following points:
- Why have a subscription?
- Positioning your subscription with sales and the customer.
- Building “more” into your subscription.
- Leveraging content to drive renewal.
- High touch/low touch considerations for subscription renewal.
If you are crafting your first learning subscription offer or are thinking about ways to enhance an existing offer, join Maria Manning-Chapman and Lawrence Kaye, as they discuss, via an interview format, how to make the most of a learning subscription offer.