On Demand Webinar

Marketing: Importance of Influencing Buyer Behavior

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While most education services organizations are embedded in multimillion- to multibillion-dollar companies, education services is truly a business within a business, and from an operational perspective, requires many of the same functions that exist within the larger company, such as marketing. This informative On-Demand webinar will cover marketing basics across the seven topic areas listed and answer the following questions:

  • Organizational structure. Where, or to whom, does the marketing resource report?
  • Marketing budget. Who owns the ES marketing budget, and how much is invested in marketing as a percentage of education services revenue?
  • Distribution of marketing dollars. How is money spent? On collateral, lead generation, market analysis?
  • Marketing activities, programs, and processes. What are the common activities and programs that the marketing function performs, and what processes are leveraged to facilitate marketing efforts?
  • Social media. Is social media used to promote ES offerings? If so, how?
  • Metrics. What marketing metrics are used to gauge success?
  • Recommendations. What are a few things that ES organizations can do, even if marketing resources are limited?

Additionally, practical examples of marketing approaches employed by TSIA Education Services members will be discussed. While this research was conducted within the ES discipline, many of the marketing practices can be easily adapted for Professional Services businesses. So, whether your education services organization has a marketing budget, or not, listen to this enlightening On-Demand webinar to learn how you too can influence buyer behavior.

Presented By:

Maria Manning-Chapman

VP Research, Education Services, TSIA

Publish Date: July 23, 2014