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On Demand Webinar

Managed Service Provider Partner Program Excellence

Managed Service Providers (MSPs) are providing XaaS offers today, however many hardware and software suppliers engage with them the same way they partner with technology resellers. MSPs are actually more like customers to hardware and software suppliers than they are like reseller partners. What does this mean if you wish to partner with them? What are the best practices for partnering with MSPs and how can a technology supplier attract and retain the best MSPs?

Join Anne McClelland and George Humphrey for this 45-minute fireside chat-style webinar, where they will discuss the requirements and interests of MSPs in partner programs and answer your questions, live. You’ll hear about the challenges faced, lessons learned, and approaches employed that yield the best results.

Specific discussion items will include:

  • In the rush to XaaS, what are the major challenges that suppliers face when attempting to engage MSPs?
  • What are the most important principles of an effective MSP partner program?
  • How can MSPs be incented to deliver the desired results that technology suppliers want?
  • What is the vision for the future of MSPs in the partner channel?


Presented By:

Anne McClelland

VP, XaaS Channel Optimization Research, TSIA

George Humphrey

VP & Managing Director, Service and Delivery Research and Advisory, TSIA

Publish Date: August 10, 2022