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On Demand Webinar

Leveraging Data and Analytics for Customer Growth

Technology companies know they need to do a better job of utilizing data and analytics to grow revenue from their existing customers, but too often they don’t know how to get started. Many don’t know where to look or what to look for. Once they do find possible new opportunities, they struggle to package that information in a way that’s actionable for the person who is executing the sale.

Join us for this 45-minute session as we help you understand the problem, provide you with frameworks on how to think about your data, and help you start leveraging the most powerful tool you have – data – to find, package, and close new revenue with your current customers. Additional topics will include:

  • Where to look for actionable data (and it’s not just in your CRM).
  • How to link your findings to your offers.
  • Examples from TSIA members who have leveraged data and analytics for customer growth.


Presented By:

Steve Frost

VP & Managing Director, Revenue Research and Advisory, TSIA

Publish Date: November 9, 2021