Auto-renewal is a concept generalized to mean high renewal rates at low cost, but when applied to a company's strategy, does it really result in these outcomes? Too often companies approach the effort with blunt force and unrealistic expectations and become frustrated at the effort and the outcome. Join Jack Johnson, VP of Research, Customer Growth and Renewal, for this 45-minute webinar where you will learn the basics of auto-renewal and how companies are effectively deploying auto-renewal capabilities to generate better outcomes. - What is auto-renewal? - Where is it most effectively deployed? - How are companies motivating adoption of auto-renewal? - Myths about auto-renewal.