Join us January 10, 2020
11:00 AM PT / 2:00 PM ET
In today’s B2B subscription marketplace, solutions must be constantly innovative, differentiated, and relevant for a business lifetime; yet too often businesses build incomplete solutions that shorten that business lifetime opportunity. The solutions may be attractive enough to land the first sale and start the customer journey, but run out of steam when it comes to the first renewal and the follow-on phases of customer growth.
How do businesses both ensure the renewal while always having new and incremental value to offer?
Join Laura Fay, VP, XaaS Product Management Research, and Jack Johnson, VP, Service Revenue Generation Research, as they discuss:
- The linkage between XaaS value creation and the continuous cycle of value validation
- Value refresh to guarantee perpetual customer growth and loyalty
- The role of Complete offer portfolios
- The sales motions to perpetually capture value
In this 45-minute live webinar, you’ll learn how to develop a XaaS solution that’s built for perpetual renewability. There will also be 15-minutes dedicated to Q&A.