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In today’s B2B subscription marketplace, solutions must be constantly innovative, differentiated, and relevant for a business lifetime; yet too often businesses build incomplete solutions that shorten that business lifetime opportunity. The solutions may be attractive enough to land the first sale and start the customer journey, but run out of steam when it comes to the first renewal and the follow-on phases of customer growth.
How do businesses both ensure the renewal while always having new and incremental value to offer?
Join Laura Fay, VP, XaaS Product Management Research, and Jack Johnson, VP, Service Revenue Generation Research, as they discuss:
VP, XaaS Product Management Research, TSIA
VP, Service Revenue Generation Research, TSIA
Publish Date: January 10, 2020
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