According to the CEB (Corporate Executive Board), "96% of customers reporting high-effort experiences are becoming more disloyal in the future, compared with only 9% of those with low-effort experiences".
High effort leads to low customer loyalty. When customers are left without adequate support and they expend a lot of effort bouncing between channels, there is a fair chance you won't be able to maintain their loyalty. Today, companies can reduce customer effort and measure the positive effect on brand loyalty, advocacy and revenues.
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The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.