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On Demand Webinar

Investing in Product Adoption: Best Practices for Acting on Product Data

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The main barriers to customer growth and expansion often settle as a cross-functional problem. As customer success teams typically focus on the delivery of outcomes, product teams will more critically focus on adoption and consumption analytics as the North-Star metrics for success.

But as most SaaS organizations dedicate time to analyze product adoption data, very few have a working framework to assess patterns and derive insights.

In this webinar, we will discuss:

  • The importance of adoption data for both product management teams and cross-functional stakeholders.
  • How to use in-app engagements and other product usability features to drive adoption.
  • The emergence of product-led growth and other GTM strategies that hinge on adoption and product analytics.

 

Presented By:

John Ragsdale

Distinguished VP, Technology Research, TSIA

Riana Upton

Head of Product Marketing, Gainsight PX

Harshita Banka

Director of Customer Success, Gainsight PX

Publish Date: April 15, 2021