On Demand Webinar

How to Align Customer Experience Across Your Company to Achieve Business Success

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Customer experience (CX) is now commonly understood to include all of a customer’s interactions with your business, starting with initial awareness of your company and its products, and continuing through the point of sale and beyond.

Post-sale customer experience is dominated by two components—customer support and customer success—both of which are essential to a business’s overall success by reducing costs and boosting bottom-line revenue. But in order to maximize the effectiveness of your support and success teams, it’s essential to achieve alignment across all departments that affect customers, including marketing, sales, and product.

In this 30-minute webinar, John Ragsdale, TSIA’s distinguished vice president of Service Technology Research, and Giorgina Gottlieb, Squelch’s vice president of Marketing, will:

  • Elucidate the meaning and components of customer experience.
  • Outline the critical contributions of customer support and success to overall business success, including decreasing costs and increasing revenue.
  • Offer actionable advice for achieving closer alignment between support and success teams and other departments that impact CX, including marketing, sales, and product.


Presented By:

John Ragsdale

Distinguished VP, Service Technology Research, TSIA

Giorgina Gottlieb

Vice President of Marketing, Squelch

Publish Date: August 28, 2018