On Demand Webinar

How Professional Services Fuels the Customer Journey

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Not too long ago, the most common perception of technology professional services (PS) was that it was a necessary evil, a cost of sale. Times have definitely changed, and PS is being looked at and positioned as a critical capability to drive the customer journey.

In this 30-minute on-demand webinar, Bo Di Muccio, TSIA’s VP of Research, Professional Services, will share benchmark data, provide guidance, and answer questions about how professional services fuels a targeted customer journey:

  • What is the role of PS as a LAER (Land, Adopt, Expand, and Renew) engine?
  • How is PS being integrated into the sales motion?
  • What is the role of PS in customer outcome engineering?
  • How can PS help accelerate the customer’s time to value?