On Demand Webinar

How Professional Services Fuels the Customer Journey

Register to view the webinar

Not too long ago, the most common perception of technology professional services (PS) was that it was a necessary evil, a cost of sale. Times have definitely changed, and PS is being looked at and positioned as a critical capability to drive the customer journey.

In this 30-minute on-demand webinar, Bo Di Muccio, TSIA’s VP of Research, Professional Services, will share benchmark data, provide guidance, and answer questions about how professional services fuels a targeted customer journey:

  • What is the role of PS as a LAER (Land, Adopt, Expand, and Renew) engine?
  • How is PS being integrated into the sales motion?
  • What is the role of PS in customer outcome engineering?
  • How can PS help accelerate the customer’s time to value?