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Getting your service monetization strategy right is increasingly critical. Ten years ago, revenue flowing from technology was double the revenue flowing from services. Now, that relationship is flipped – with traditional services and recurring technology subscriptions dominating the market.
To help you gauge your services revenue, TSIA has defined a new industry benchmark: the Services Monetization Power Rating (SMPR).
The lower a company’s SMPR score, the more likely it is that the company is leaving money on the table. Companies with a higher SMPR within their peer group are enjoying a more robust revenue stream from service offers.
What is your SMPR revealing about the health of your monetized service offers?
During this 45-minute webinar, Hal Stanley, TSIA’s VP of Service Offer Management Research, will take a deep dive into the three critical metrics that determine the SMPR, what it means for your organization, and will also address the following key questions:
VP, Service Offer Management Research, TSIA
Publish Date: July 6, 2022
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.