Hindsight is 20/20: A Closer Look at What’s Driving Sales Performance in 2021

We won’t forget 2020 in a hurry. The pandemic has had a profound impact on the buying and selling process and much of this is expected to stick, with less than 2% of sales leaders believing that these changes will be temporary. 

So, what have we learned in 2020?

With the large amount of change, it’s easy to lose sight of the basics. But the reality is that the fundamentals and methodology of selling haven’t changed — it’s the execution of sales tactics that has.

We also learned about the importance of accurate data insights.

Buyer expectations have changed rapidly, and sellers now deal with longer sales cycles and even more stakeholders. Organizations must evaluate how their services, consulting offerings, and products are sold. The right tech tools that combine CRM data with artificial intelligence help modern sales teams better understand customer needs and sell more effectively in this new environment.

The shift to a digitally enabled sales environment means work now gets done differently. This is impacting our profile of top sales talent…and who will now thrive best. With only one in four companies knowing what makes their top salespeople win, the need for a data-driven approach is key to unlocking and replicating success.

Join this webinar to convert hindsight from 2020 into a clear vision for success in 2021.

Find out how to use technology to sharpen your visibility into:

• Which deals really matter and where to invest your time and resources for the best results.
• What the accurate health of your sales pipeline is, and how to predict progress and performance.
• Why organizations need to implement sales methodology, and how it provides a practical, repeatable, and scalable way to approach each phase of the sales process.
• What makes your top salespeople successful, and how to replicate this across your team.
• Where your people need coaching, and how to incorporate learning at the point of work.