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On Demand Webinar

Hearing the Voice of the Partner Channel

Vendors oftentimes believe that partners can easily evolve to meet customer needs in as-a-service, but they are mistaken. The transition to subscription sales, related metrics and customer lifecycle changes are very difficult for partners that are making the shift.

To better understand partners, TSIA launched our recent Voice of the Partner Channel survey on their needs around sales, enablement, maturity around customer success and willingness to share data with vendors.

This 45-minute webinar will give you a sneak peek into the results of this survey, including:

  • What types of enablement assistance partners feel is the most valuable for vendors to provide.
  • What incentives would be most helpful to the partners in the XaaS ecosystem.
  • What metrics and KPIs partner companies are measuring to demonstrate as-a-service progress.

 

Presented By:

Anne McClelland

VP, XaaS Channel Optimization Research, TSIA

Jared Raftery

Director, XaaS Channel Optimization Research, TSIA

Publish Date: November 16, 2022