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On Demand Webinar

Free and Fee: Strategies and Considerations for Monetizing Customer Training

Is your customer education program currently acting as a cost center training customers, partners, and/or internal teams while your aim is to create a revenue-generating profit center that fuels its own growth along the way?

Whether you're building your first fee-based education offering or considering how to evolve your monetization strategy for greater impact, this webinar will guide you through several different considerations and revenue models to ensure you’re maximizing the business impact of your customer education program.

To help you sharpen your approach to monetizing your training program, we’ll cover strategies like:

  • Deciding when to charge for training content, and why you should consider charging from the start
  • Implementing a free/fee strategy to drive continuous content consumption
  • Understanding the benefit of different purchase models, such as a single-purchase SKU, training credits, or a learning subscription

Join Maria Manning-Chapman, vice president of Education Services Research at TSIA, Daniel Quick, vice president of Learning Strategies at Thought Industries, and Bill Cushard, general manager at ServiceRocket as they explore the do’s and don’ts of monetizing customer education.


Presented By:

Maria Manning-Chapman

Distinguished VP, Education Services Research, TSIA

Daniel Quick

VP, Learning Strategies, Thought Industries

Bill Cushard

General Manager, ServiceRocket

Publish Date: August 3, 2021