On Demand Webinar

Expand Selling Pulse Session: Expand Selling Lead Generation Programs: A Golden Opportunity

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Although lead generation programs are quite common for new customer logo pursuits, it may come as a surprise to you that many technology companies do not have such programs targeted at their existing customers. Many that do lack any structured, systematic approach in how they approach this type of lead generation. TSIA sees this as an untapped, golden revenue opportunity.

Listen to Mark Middlekamp, VP of Research for Expand Selling, as he shares TSIA's perspective on expand selling lead generation programs, and how companies can begin to implement programs that will drive expand selling revenues.

In this 30-minute On-Demand webinar, Mark will address:

  • Why expand selling lead generation programs are likely not what you think they are
  • The key criteria you should consider as you look to build a formal program
  • A few tactics you can pursue that can quickly generate new revenue growth

You'll also learn how to participate as a member of TSIA, the leading association focused on building and optimizing successful technology businesses.

Whether you are in sales, services, customer success, or marketing, come prepared to join TSIA as we explore this untapped, golden revenue opportunity of expand selling lead generation.

Presented By:

Mark Middlekamp

VP Research, Expand Selling, TSIA

Publish Date: June 24, 2016