Although lead generation programs are quite common for new customer logo pursuits, it may come as a surprise to you that many technology companies do not have such programs targeted at their existing customers. Many that do lack any structured, systematic approach in how they approach this type of lead generation. TSIA sees this as an untapped, golden revenue opportunity.
Listen to Mark Middlekamp, VP of Research for Expand Selling, as he shares TSIA's perspective on expand selling lead generation programs, and how companies can begin to implement programs that will drive expand selling revenues.
In this 30-minute On-Demand webinar, Mark will address:
You'll also learn how to participate as a member of TSIA, the leading association focused on building and optimizing successful technology businesses.
Whether you are in sales, services, customer success, or marketing, come prepared to join TSIA as we explore this untapped, golden revenue opportunity of expand selling lead generation.
VP Research, Expand Selling, TSIA
Publish Date: June 24, 2016
The Technology Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.