On Demand Webinar

Expand Selling Pulse Session: Developing Financial Metrics for Expand Selling Success

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More and more technology companies are pursuing expand selling initiatives to accelerate revenue growth with their existing customers. However, TSIA has observed that most companies do not yet have financial metrics in place to know what success looks like.

Listen to Mark Middlekamp, VP of Research for Expand Selling, as he shares TSIA's perspective on financial metrics for expand selling, and how companies can approach this critical element of the expand selling framework.

In this 30-minute On-Demand webinar, Mark will address:

  • How expand selling financial metrics fit into the broader P&L.
  • Why cross-functional collaboration including sales and services is critical to defining and tracking expand selling financial metrics.
  • Targeted ways to gain a financial view into expand selling initiatives.

You'll also learn how to participate as a member of TSIA, the leading association focused on building and optimizing successful technology businesses.

Whether you are in sales, services, customer success, or marketing, come prepared to join TSIA as we explore how you can approach defining and tracking financial metrics as part of your expand selling initiatives.