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As the technology industry continues to evolve, Services teams are becoming more and more involved in the sales process. They’ve built up tremendous relationship equity with their customers, and can uncover opportunities that sales can’t. Innovative tech companies are realizing that their Services and Customer Success teams can play a huge part in growing revenue in a cost-effective way.
In this three-hour Virtual Summit, TSIA will bring together experts from sales and services organizations to shed light on when, where, and how Services teams should (and should not) be involved in revenue generation.
8:00am: Welcome and Introduction to Engaging Services in the Sales Process - Steve Frost, VP, Expand Selling Research, TSIA
8:25: Using Social and Community Data to Understand Opportunities - Joe Cothrel, Chief Community Officer, Lithium Technologies
8:50: Utilizing Services Data to Uncover Sales Opportunities - Jeremy DalleTezze, Senior Director, Data Analytics Research, TSIA
9:15: Breaking Down Silos Between Service & Sales - Karen Allinder, VP, Customer Experience Solutions, Miller Heiman Group
9:40: The Science of Field Service Lead Generation - Andrew Krainin, Sr. Director, Technical Services Strategy & Operations, Cisco
10:05: Achieve More Conversations - Caroline Rhodes, Director, Sales & Retention Services, Microsoft
10:30: Interactive Q&A, moderated by Steve Frost, VP, Expand Selling Research, TSIA
As with other recent disruptions in the technology industry, from increased complexity to the movement to a subscription business model, TSIA is guiding its members through this latest transition.
Register for this on-demand to hear the best practices, industry trends, thought leadership, and data behind the emergence of Services teams engaging in the sales process.
VP Research, Expand Selling, TSIA
Publish Date: March 29, 2018
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.