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On Demand Webinar

Emerging Trends in Managing the Customer Lifecycle in Industrial Equipment

Onsite deployments have long been the heart of services in industrial equipment. Now, ongoing travel restrictions and social distancing guidelines are accelerating the digital transformation for equipment and hardware manufacturers. In response to the pandemic, companies have built virtual organizations and enhanced their remote service capabilities.

Join Vele Galovski, Harald Kopp, and Kevin Bowers for this 45-minute webinar as they discuss the emerging trends in managing the customer lifecycle in industrial equipment.

Key topics will include:

  • The state of services in industrial equipment.
  • The Land, Adopt, Expand, Renew (LAER) customer engagement model in response to the crisis.
  • The LAER model is the new normal.


Presented By:

Vele Galovski

VP, Support and Field Services Research, TSIA

Harald Kopp

Director, Industrial Services Research, TSIA

Kevin Bowers

Director, Field Services Research, TSIA

Publish Date: September 9, 2020