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The channel partners of the traditional technology product selling model are accustomed to closing deals and moving on to the next deal, as their “rinse and repeat” selling motion. However, today with the dramatic increased growth rate of technology subscriptions over product revenue in the tech industry, it is imperative that we teach the “old dogs new tricks.”
Join TSIA’s Anne McClelland, VP XaaS Channel Optimization Research and Steve Frost, VP and Managing Director, Revenue Research and Advisory, for this 45-minute webinar to learn how to move your channel into a lifecycle sales cadence to drive more recurring revenue off your base of annual recurring revenue (ARR).
Key takeaways will include:
VP and Managing Director, Revenue Research, TSIA
VP, XaaS Channel Optimization Research, TSIA
Publish Date: December 2, 2020
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.