This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

On Demand Webinar

Driving Brand Loyalty with Meaningful and Personalized Customer Education

Register to view the webinar

By supplying my contact information, I authorize TSIA to contact me via email, phone, and postal mail about its products and services. Learn more or opt out.

Customers can be any organization’s greatest asset, unless those customers find the products and services hard to adopt, leaving their desired outcomes elusive. Even companies with strong customer success programs may be challenged to create effective learning content, incorporating input from learning development, support, product, and other stakeholders.

Customer education programs are in high demand among organizations thanks to their clear potential to improve customer adoption and satisfaction, expand sales opportunities, engender customer renewals and loyalty, and promote public enthusiasm for products and services. Generating such programs can be challenging because of the diverse technical, organizational, and business problems involved.

This session will provide attendees with a roadmap to guide customer education initiatives and introduce practical strategies and techniques to master the challenges. Attendees will learn:

  • Recent research that uncovers patterns in successful customer education initiatives that can be reproduced.
  • How a customer education initiative can create and track leads via marketing campaign management integration.
  • Which critical technical elements should be in place to ensure success in both delivery and tracking.
  • The most significant influences that ensure enthusiastic adoption among customers.
  • How organizations are implementing successful customer education initiatives for both B2B and B2C customers.

 

Presented By:

John Ragsdale

Distinguished Researcher, VP Technology Ecosystems, TSIA

Dr. Allen Partridge

Director, PPBU Evangelism, Adobe

Publish Date: August 12, 2021