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Customers can be any organization’s greatest asset, unless those customers find the products and services hard to adopt, leaving their desired outcomes elusive. Even companies with strong customer success programs may be challenged to create effective learning content, incorporating input from learning development, support, product, and other stakeholders.
Customer education programs are in high demand among organizations thanks to their clear potential to improve customer adoption and satisfaction, expand sales opportunities, engender customer renewals and loyalty, and promote public enthusiasm for products and services. Generating such programs can be challenging because of the diverse technical, organizational, and business problems involved.
This session will provide attendees with a roadmap to guide customer education initiatives and introduce practical strategies and techniques to master the challenges. Attendees will learn:
Distinguished Researcher, VP Technology Ecosystems, TSIA
Director, PPBU Evangelism, Adobe
Publish Date: August 12, 2021
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.