Savings in support costs, reducing the amount of time spent on 1000s of issues resolved without tickets, increasing customer satisfaction…doesn't it sound good? Customer communities across different industries and geographic, have resolved thousands of customer issues without the need to open support tickets.Customers are more engaged than ever, assisting each other, contributing great product ideas and essentially acting as an extension of the marketing team. But, how do you start and do you get the business to support you?Listen to John Ragsdale, TSIA’s VP Research, Technology and Social and Gili Guri-Mill, a Director of Product Marketing at Jive, to hear how you can get the results above by leveraging social communities. Among other topics, Gili will share how Jive sees the Online Customer Community as the key for long-term customer loyalty and true engagement, including success stories and real examples. John will share tips on measuring the success of communities based on survey data from TSIA members.You will leave this On-Demand webinar, knowing how to start your own journey toward serving your customers with better support and higher engagement.
VP Research, Technology and Social Research, TSIA
Director of Product Marketing, Jive Software
Publish Date: December 1, 2016
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