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On Demand Webinar

Creating Value with Compelling Service Offers

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Service leaders taking new offers to market frequently ask TSIA researchers, “What are best practices for launching a new service offer?” The TSIA Offer Value Stream framework is designed to provide offer managers a predictive and prescriptive operational model.

Join Hal Stanley, TSIA’s Sr. Director, Service Offer Portfolio Research, for this 45-minute interactive webinar, as he offers a deep dive into the Offer Value Creation portion of the framework as a tool to accelerate the development and launch of compelling service offers.

Key topics will include:

  • Summary of the key formal lifecycle management processes for service offer creation
  • How to evaluate your target market and design optimal offer/market fit
  • Partnering with sales and marketing to launch service offers and monitor success

 

Presented By:

Hal Stanley

Sr. Director, Service Offer Portfolio Research, TSIA

Publish Date: May 12, 2021