Service leaders taking new offers to market frequently ask TSIA researchers, “What are best practices for launching a new service offer?” The TSIA Offer Value Stream framework is designed to provide offer managers a predictive and prescriptive operational model.
Join Hal Stanley, TSIA’s Sr. Director, Service Offer Portfolio Research, for this 45-minute interactive webinar, as he offers a deep dive into the Offer Value Creation portion of the framework as a tool to accelerate the development and launch of compelling service offers.
Key topics will include:
- Summary of the key formal lifecycle management processes for service offer creation
- How to evaluate your target market and design optimal offer/market fit
- Partnering with sales and marketing to launch service offers and monitor success