The customer community. Product information pages. Your website. The support site. How many different places do your customers visit when they are self-serving?
Your customers are using multiple channels to find the information they need as part of one continuous self-service journey—and it’s time to approach your self-service strategy the same way. With so many touchpoints in different channels in the customer service journey, support leaders are faced with a unique challenge to unify the interactions and data in their self-service strategy to meet the demand for relevant and effortless experiences.
A strong self-service strategy outlines every touchpoint of the support journey and the experience it should deliver, based on the customer’s context and intent. In this session you’ll learn how to build a self-service journey map that will help you outline:
Distinguished VP, Service Technology Research, TSIA
Director, Education Services, Coveo
Publish Date: January 31, 2019
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