Building a Customer Community that Creates Retention, Loyalty, and Growth

Online communities in some form or another have been around for more than 15 years, but true customer communities today are much more than basic forums or support portals. They are modern, powerful solutions for complex organizational and technical problems as well as purpose-built networks for engagement across the entire customer lifecycle…and they achieve valuable results like growth in customer loyalty, reduced support costs, and brand awareness.

Join us for a discussion with TSIA's distinguished vice president of technology research, John Ragsdale, and two of Higher Logic's senior community strategists, Jenny Taylor and Billy Volpone, to learn more.

In this 45-minute discussion, they'll talk about what a modern customer community strategy should look like, and how you can increase community engagement and adoption among your customer base.

You'll learn:

• How to create a strategy that aligns with your organization's vision.
• Where community ownership should reside in your company.
• How to get more customers engaging in your community and moving from “lurker” to active participant.