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On Demand Webinar

Bridging the Gap Between Education and Support Services Organizations

TSIA is always surprised by the ongoing lack of collaboration between Education and Support Services organizations. The synergies seem obvious. A trained customer understands a deeper level of product functionality, which results in greater product adoption and less demand for assisted support cases.  Feedback from Support to Education on the most common “how to” customer questions provides insight regarding content improvements that enables Education to more accurately document and address these common questions and highlights possible needs for additional education service enablement. Yet, these two organizations largely function in their respective silos.  

In this 45-minute webinar, Maria Manning-Chapman, VP, Education Services Research, and Dave Baca, Director, Support Services Research, will discuss why bridging the gap between Education and Support Services is essential to improving the customer experience, helps to drive higher product adoption, and helps support to scale more efficiently by reducing the amount of ‘how-to’ questions that unnecessarily consume support resources. 

We will also share key collaboration practices and cover the following:

  • How Support can partner with Education to improve self-service deflection.
  • How Education can leverage Support for education service leads.
  • Why sharing data between both organizations is vital to a successful partnership.
  • What data should be collected and shared to maximize customer and business impact.
It is finally time to start capitalizing on the very natural alliance between Education and Support. So, if you are looking to improve collaboration between your Support and Education organizations to improve customer experience and product adoption, please join us in this important conversation. 


Presented By:

Maria Manning-Chapman

VP, Education Services Research, TSIA

Dave Baca

Director, Support Services Research, TSIA

Publish Date: December 15, 2020