Nearly all companies have a high volume of low-dollar support contracts and subscription plans that need to be renewed, but aren’t economic (by themselves) to chase. The problem is, these can represent a significant amount of business and be a huge missed opportunity if they churn – not only on the renewal, but also on the ability to expand the opportunities. The question is, how do you renew these contracts and plans with a cost-effective approach?
Join Julia Stegman, TSIA’s VP of Research for the Service Revenue Generation practice, and Doug Caviness, cleverbridge’s VP of B2B Strategy and Partnerships, for an engaging 30-minute discussion:
- What are the three pillars to reduce friction with lower dollar contracts and subscription plans?
- What role can technology play to automate self-serve renewals?
- What is the impact of renewal automation on the role of channel partners?
- What else can be done to fight churn and increase renewal rates?