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On Demand Webinar

Automating Your Low-Dollar - Long Tail Renewals

Nearly all companies have a high volume of low-dollar support contracts and subscription plans that need to be renewed, but aren’t economic (by themselves) to chase. The problem is, these can represent a significant amount of business and be a huge missed opportunity if they churn – not only on the renewal, but also on the ability to expand the opportunities. The question is, how do you renew these contracts and plans with a cost-effective approach?

Join Julia Stegman, TSIA’s VP of Research for the Service Revenue Generation practice, and Doug Caviness, cleverbridge’s VP of B2B Strategy and Partnerships, for an engaging 30-minute discussion: 

  1. What are the three pillars to reduce friction with lower dollar contracts and subscription plans?
  2. What role can technology play to automate self-serve renewals?
  3. What is the impact of renewal automation on the role of channel partners?
  4. What else can be done to fight churn and increase renewal rates?


Presented By:

Julia Stegman

VP Research, Service Revenue Generation, TSIA

Doug Caviness

VP of B2B Strategy and Partnerships, cleverbridge

Publish Date: January 11, 2019