Join us July 13, 2018
8:00 AM PT / 11:00 AM ET
Technology purchase patterns have changed, and the buying cycle is more dynamic and customer-driven than ever before. Understanding what services customers expect, designing services to meet their needs, and ensuring your organization is ready to deliver the service requires a well thought out plan with purposeful “Go” or “No Go” decisions.
Listen to Jodie Paxton, TSIA’s Senior Director, Service Revenue Generation Research, during this 30-minute on-demand webinar, where she will discuss the key practices to consider prior to launching a service offer. Topics include:
- Understanding the market, customer, and capabilities
- Why features, value and ROI matter
- “Go” questions for launch readiness