Technology purchase patterns have changed, and the buying cycle is more dynamic and customer-driven than ever before. Understanding what services customers expect, designing services to meet their needs, and ensuring your organization is ready to deliver the service requires a well thought out plan with purposeful “Go” or “No Go” decisions.
Listen to Jodie Paxton, TSIA’s Senior Director, Service Revenue Generation Research, during this 30-minute on-demand webinar, where she will discuss the key practices to consider prior to launching a service offer. Topics include:
Senior Director, Service Revenue Generation Research, TSIA
Publish Date: July 13, 2018
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