In the digital native world, customer expectations have become increasingly higher, and companies are struggling to adapt. They know they need to reshape their go-to-market strategy and digitally transform their business to survive and compete, but often lack the resources, capabilities, and expertise to do so. One of the most common culprits is a lack of data unification and insights across the customer journey experience, which ultimately leads to decreased customer satisfaction, high churn, and low renewal rates.
Join Denzil Samuels, chief marketing and growth officer at ServiceSource, and TSIA’s John Ragsdale for a 45-minute on-demand webinar on how businesses can solve this problem by working toward alignment at every touchpoint along the digital customer journey experience. They’ll discuss how a unified technology platform that incorporates the right data can uncover deep customer insights, which will not only help your organization achieve better outcomes in the present, but also enable you to evolve for future success.