The quest to build compelling service offers that promote optimal customer outcomes is falling under a new organization - Service Portfolio Management. The organization is not only responsible for developing a portfolio of service attributes across delivery organizations, but also the strategic go to market strategy to:
- Make customers successful with their platform and solutions
- Drive adoption and develop a new revenue stream by monetizing premium services
- Reduce churn and provide relevant services to retain customers
Join Jodie Paxton, Senior Director, Service Revenue Generation Research, to learn about the emergence and success of Credits and Points Service Offer Programs. In this 45-minute on-demand webinar, she will walk through 8 steps to launching a successful program for your service offer portfolio.