Technology subscription revenues are material for pure-play cloud companies, and they are rapidly becoming a higher percentage of revenue for hybrid companies. Continuing to retain and grow subscription revenues requires a strong focus on renewal capabilities.
Join Julia Stegman, VP, Service Revenue Generation Research, for this 30-minute webinar to learn five plays to set up your customers for success and your organization for the renewal:
- Diversify the renewal engagement model
- Appoint a chief renewal officer
- Make deposits along the way
- Renew, not re-sell
- Automate…duct tape and shoe string won’t get it done!