It is critical to align your company’s resources along the moments that matter in the customer’s journey. You also have a responsibility to your company’s stakeholders to do this in the most cost-effective way.
Join Phil Nanus, TSIA’s VP of Customer Success Research, for this 30-minute webinar to talk about three tips to lower your total sales and marketing costs using your customer success organization.
During the webinar, Phil will discuss the following topics and provide insights using some of the latest data from TSIA’s Customer Success research:
- Avoid the 'double bubble' – Creating natural limitations on who is incentivized in the renewal cycle
- Using the right metrics – Evaluate your churn metrics and see if there are hidden costs where you may be over-incentivizing your Sales team
- Sales cost transparency – Separating Sales costs into acquisition, retention, and expansion costs can provide better transparency across all internal stakeholders