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Innovation in Leveraging Analytics for Service Excellence

Offered to All TSIA Members

This award recognizes the company that has best leveraged analytics to improve operational performance, service levels, or the customer experience. The analytics project should have been done internally, and may or may not have been embedded into products sold to customers.

Overview: What You Did

Provide an overview of your use of analytics to provide value at a high level. Details* can include, but are not limited to, any or all of the following:

  • Business challenges that led to the introduction of analytics project
  • Technology selection and/or development
  • A diagram of your applicable technology infrastructure and applications
  • Integrations to CRM, ERP, or other enterprise applications
  • How the new analytics project impacted processes of employees and/or customers
  • Any campaigns or other approaches used to educate, entice, and ensure utilization of data-driven insights by end users
  • How it took to implement the project, from strategy start to incorporating insights into decision making by end users
  • Lessons learned. What would you do differently next time? What can others learn from your journey?

Business Impact: How This Innovation Has Helped Your Company

Describe how your innovative use of analytics has impacted business outcomes for your company. Provide supporting evidence*, such as:

  • Customer loyalty
  • Improved win rates
  • Impact on productivity
  • Cost savings
  • Additional revenue recognized

Customer Impact: How This Innovation Has Helped Your Customers

Detail how your innovative use of analytics has positively impacted your customers. Provide supporting evidence*, such as:

  • Improvements in the delivery of support services
  • Customer satisfaction scores
  • Metrics related to customer consumption of products/services
  • Impact on your customers’ businesses and/or on their customers (where available)
  • Customer testimonials

Judging Criteria

Your application will be judged on the following criteria:

  • The Pacesetter Factor of Your Application: Is your application based on a compelling “best practice” and/or is it truly “innovative” in today’s technology industry?
  • Business Impact: How has this helped your company?
  • Customer Impact: How has this helped your customers?
  • The Cohesiveness of Your Application: Is there a single, end-to-end narrative that is easy to follow and supported by good examples and/or data? (i.e., business challenges, inception, creation, implementation, adoption, measurement, expansion, process, results, lessons learned, future projections)
  • The Effectiveness of Your Metrics: Do the metrics that you included adequately support the story that you are telling and are they organized and presented well?

* These are suggestions only, provided to give an idea as to the appropriate type and level of detail. This is not a comprehensive list nor intended to limit your response in any way.