Part of the XaaS Monetization Series of papers, this report chronicles a number of ill-advised but often common industry pricing practices and offers recommendations on how to avoid the resulting subpar outcomes.
The XaaS Monetization Series of papers includes:
XaaS Monetization: Common Pitfalls and How to Avoid Them (this paper)
XaaS Monetization: The Pillars of Pricing Power
XaaS Monetization: Price Design
XaaS Monetization: Creating Tangible Value That Customers Are Willing to Pay For
XaaS Monetization: Price Governance
Vice President, XaaS Product Management Research, TSIA
Publish Date: July 23, 2019
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