Partner with TSIA
Diversity, Equity, and Inclusion
TSIA Giving Program
Customer Growth and Renewal
Service Offer Management
XaaS Channel Optimization
XaaS Product Management
XaaS Speaking Engagements
Become a Member
If you believe you are seeing this message in error,
please let us know.
Ask about TSIA membership to access.
Already a TSIA Member? Sign In.
To deeply understand customers’ willingness to pay (WTP) a certain price point for the offer may demand in-depth interviews on the resonance of the offer’s value proposition. Structured well, discovery interviews can deliver quality information and key inputs to the offer price points by probing the customer’s business process, experiences, needs, value drivers, and ROI from the uptake of the offer. This guidance brief assumes that the work of market segmentation has been done, the value proposition has been developed, and the target price point(s) to be tested have been drafted.
Vice President and Managing Director, Offers Research and Advisory, TSIA
Publish Date: March 25, 2021
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.