Research Report

Why Improve Your Vertical Leap

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This paper provides the following insights regarding the verticalization of technology solutions:

  • Exactly what is a vertical market.
  • How vertical solutions typically unfold in a company that traditionally sells horizontal solutions.
  • Why technology companies need to seriously consider:
    • How the technology industry structure is changing.
    • Vertical = Margin.
  • The vertical paradox: Why pursuing vertical solutions should not result in high-volume revenue from highly custom solutions.


Authored By:

Thomas Edward Lah

Executive Director, TSIA

Martin Dove

Vice Presidient, Subscription Sales Research, TSIA

Steve Frost

Publish Date: October 15, 2018


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