As technology companies pursue the journey to becoming LAER-efficient, they will need to improve their ability to take technology solutions to market vertically—to understand the unique challenges of specific vertical industries. For many technology providers, this seems like a daunting if not unachievable task. However, just as there are proven techniques athletes employ to increase their vertical leap, technology companies can pursue techniques to improve their ability to sell and deliver vertical solutions. This paper will provide insights regarding the verticalization of technology solutions.