We use cookies to enhance site navigation, analyze site usage and show personalized advertising. See our Privacy Policy. California residents - see CCPA Privacy Policy Supplemental for opt-out options.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Research Report

Why CROs Will Become Commonplace

This report is for CRO Council members only

Ask about TSIA membership to access.

Already a TSIA Member? Sign In.

How to Grow Revenue by Thinking About the Big Picture

TSIA believes the chief revenue officer (CRO) position will become more and more commonplace within technology companies. Why? Because the business models of technology providers are changing, and the way they generate revenue needs to adapt to this reality.

This paper will cover the following ground related to the rise of the chief revenue officer role:

  • The second wave of business model transformation now facing technology companies.
  • The next-generation growth engines.
  • The role of chief revenue officer versus the role of sales executive.
  • The chief revenue officer initiatives journey.
  • Success metrics for the chief revenue officer.

Authored By:

Thomas Lah

Executive Director and Executive Vice President, TSIA

Steve Frost

Vice President and Managing Director, Revenue Research and Advisory and Managing Director, Revenue Research and Advisory, TSIA

Publish Date: June 27, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 40,000 technology and services leaders rely on TSIA insights every day.
 

Technology & Services Industry Association

The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.

 

Receive TSIA research, webinar invitations, and more.

 
© Technology & Services Industry Association (TSIA). All rights reserved worldwide.