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TSIA believes the chief revenue officer (CRO) position will become more and more commonplace within technology companies. Why? Because the business models of technology providers are changing, and the way they generate revenue needs to adapt to this reality.
This paper will cover the following ground related to the rise of the chief revenue officer role:
Executive Director and Executive Vice President, TSIA
Vice President and Managing Director, Revenue Research and Advisory and Managing Director, Revenue Research and Advisory, TSIA
Publish Date: June 27, 2022
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Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.