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Research Report

TSIA Quick Poll Results: Influence of Marketing, Automation, and Data Collection on Subscriptions

Does marketing help drive learning subscription renewal?

When learning subscription renewal is automated, is the renewal rate higher? 

The findings from TSIA's Marketing, Automation, and Data Collection Quick Poll will answer these questions and identify practices that foster higher learning subscription renewal rates.

Download the report now to get real data on the following questions:
  • Does the education services organization provide any type of automated learning subscription renewal?
  • What is the average lag time between when a user purchases a learning subscription and activates the subscription?
  • Including individual and/or enterprise learning subscription offers, what is the annual subscription renewal rate?

Authored By:

Maria Manning-Chapman

Distinguished Vice President, Education Services Research, TSIA

Lawrence Kaye

Director, Education Services Research, TSIA

Publish Date: February 13, 2023

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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