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Research Report

TSIA Quick Poll Results: In-Application Guidance

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The maturity of the end-to-end digital customer experience in the B2B technology industry is low today. Many businesses are working hard on strategies like product-led growth and experience-led growth.

Central to a frictionless experience for all personas of the technology is providing the right help to users at the point of need, anticipating their needs and providing guidance directly in the product experience. We refer to this as “in-app guidance.”

TSIA polled its community over a two-month period in the fall of 2022 to assess the value, the impact, the internal responsibilities, and the collaborations of providing effective in-application guidance. This Data View shares findings for the fastest and slowest growing companies and the detailed results.

Authored By:

Laura Fay

Vice President and Managing Director, Products and Offers Research, TSIA

Maria Manning-Chapman

Distinguished Vice President, Education Services Research, TSIA

Pranita Kumar

Publish Date: February 9, 2023

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