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We develop a framework for building an analytics capability within the services organization. After establishing a generalizable five step procedure for the analytic process, we categorize strategic analytic objectives in the context of two megatrends that are revolutionizing tech operating models: commoditization of tech and new consumption models preferred by customers. In this context, we position consumption analytics as a key capability that enables organizations to proactively help their customers consume and adopt their services and products, and ultimately maximize their customers' abilities to achieve their business outcomes.
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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