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We develop a framework for building an analytics capability within an organization. After establishing a generalizable five-step procedure for the analytic process, we categorize strategic analytic objectives in the context of two megatrends that are revolutionizing tech operating models: commoditization of tech and new consumption models preferred by customers. In this context, we position consumption analytics as a key capability that enables organizations to proactively help their customers consume and adopt their products and services and, ultimately, maximize their customers' abilities to achieve their business outcomes.
Vice President, Analytics, TSIA
Publish Date: July 12, 2019
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.