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Research Report

The State of XaaS Partner Channel Optimization: 2023

In this paper, TSIA will chart a course for the future in the XaaS partner channel.

Since 2019, we have been on a quest to find the North Star of partner ecosystem practices for XaaS; that is, best practices that help partners drive revenue and profit around an XaaS offer.

Many companies are trying various approaches to building out ecosystems, estimating multipliers to depict their ecosystem’s network effect, launching marketplaces, and putting in place new partner programs, incentives, and enablement.

But what is really working? What are the practices that are delivering business results (i.e., healthy and profitable XaaS revenue growth with and through partners)?

Download your copy today to find out!

Each year, TSIA's team of research experts puts together a series of "State of" reports that include fact-based research and data from their engagement with the leading companies in the tech industry. Executives from companies large and small, including 80% of the Fortune 100 tech companies, rely on the findings, recommendations, and industry-validated trends and best practices in these reports to help them make strategic business decisions and achieve business outcomes, faster.

Authored By:

Anne McClelland

Vice President, XaaS Channel Optimization Research, TSIA

Jared Raftery

Director, XaaS Channel Optimization Research, TSIA

Publish Date: January 12, 2023

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