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Research Report

The State of XaaS Channel Optimization: 2020

Companies are waking up to the reality that the time to change is now.

Oftentimes, channel and partner executives have not taken a hardline stance regarding their agendas, because they believe that they have time to transition and migrate over to a fully operational online customer buying journey, with a fully digitized partner engagement experience interwoven with that journey including partner operations, partner commerce, etc. But we are all waking up to the fact that the time is not “later”, the time is now. With the current COVID-19 crisis, we face the stark reality that we no longer have the luxury of time.  
The luxury of being a “follower” in getting to a fully digital customer lifecycle is no longer possible, if you don’t want to be left behind.  Just look at what is happening right before our very eyes in the retail segment.  As stores are closing, with the exception of grocery, gasoline and pharmacy, retail is tanking. Amazon is hiring 100,000 employees. They have been training for this, and they are ready to be “THE channel”. 

To re-evaluate your company’s preparedness in light of the future dynamics of the channel ecosystem around XaaS, download your copy of TSIA’s “The State of the XaaS Channel Optimization 2020: Past, Present and Future” report.

In this report, we'll review:

  • The dynamics of the technology partner channel’s past and present attributes
  • Projections on the future dynamics that will shape the forthcoming handshake between technology vendors and their channel partners
  • TSIA's research agenda for our XaaS Channel Optimization research practice, based on the top business challenges we're seeing in this area of focus


Authored By:

Anne McClelland

Vice President Research, XaaS Channel Optimization, TSIA

Publish Date: February 6, 2020

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Peg Rodarmel, SVP, Subscription Services, Infor

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