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Oftentimes, channel and partner executives have not taken a hardline stance regarding their agendas, because they believe that they have time to transition and migrate over to a fully operational online customer buying journey, with a fully digitized partner engagement experience interwoven with that journey including partner operations, partner commerce, etc. But we are all waking up to the fact that the time is not “later”, the time is now. With the current COVID-19 crisis, we face the stark reality that we no longer have the luxury of time.
The luxury of being a “follower” in getting to a fully digital customer lifecycle is no longer possible, if you don’t want to be left behind. Just look at what is happening right before our very eyes in the retail segment. As stores are closing, with the exception of grocery, gasoline and pharmacy, retail is tanking. Amazon is hiring 100,000 employees. They have been training for this, and they are ready to be “THE channel”.
To re-evaluate your company’s preparedness in light of the future dynamics of the channel ecosystem around XaaS, download your copy of TSIA’s “The State of the XaaS Channel Optimization 2020: Past, Present and Future” report.
Vice President Research, XaaS Channel Optimization, TSIA
Publish Date: February 6, 2020
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.