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Research Report

The State of the Technology Industry 2021

The business models of technology providers are being changed forever.

Entering 2020, there were two trends in how enterprises consume technology that were dismantling the traditional technology business models:
  1. Pivot from caring about product differentiation to caring about value realization and business outcomes.
  2. Preference for purchasing XaaS offers versus owning technology assets.
COVID-19 proved the great accelerator for both of these trends. This acceleration has shined an even brighter light on the chasm that is opening between technology providers positioned to succeed in the post-COVID environment, and those that are falling behind by running traditional technology business models.

Regardless if you are a hardware company, software company, value-added reseller, or a managed service provider, you either have the capabilities that will win market share in 2021, or you do not. You may have some of the capabilities. Or you may be debating how quickly you need to build these capabilities. Our observation is simple: the time for debate is over.

This report leverages TSIA data to provide the following insights:

  • The High Ground: Where can technology solution providers find high-margin, high-growth revenue streams?
  • The Haves: What are the seven attributes of technology providers well positioned for success post-COVID?
  • The Have Nots: What are the seven attributes of technology providers who are falling behind?

The business models of technology providers are being changed forever. In 2021 and beyond, the “haves” will be capturing market share from the “have nots.” Get your company on the right side of this math equation.

It is critical every organization within your company understands this growing chasm between the haves and the have nots of the technology industry. Product teams, marketing, sales, services, finance—everyone. 

For that reason, the content in this paper is designed to be shared and discussed across all of these audiences. Download your copy today!

 

Authored By:

Thomas E. Lah

Executive Director and Executive Vice President, TSIA

Publish Date: January 12, 2021

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