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Research Report

The State of Technology: 2022

This report documents major trends and disruptions in technology with emphasis on XaaS business models.

In Thomas Lah’s “The State of the Technology Industry 2022: Innovator’s Dilemma Squared,” he outlines five critical success tactics to build profitable XaaS business models. Each of these tactics is related to industry drivers and trends impacting technology spending by B2B tech companies.

In this report, innovative technology related to each tactic will be explored, allowing companies to begin creating road maps for logical investment priorities, depending on their top business challenges and how they align with the tactics.

Some of the key topics covered include:

  • Digital customer experience.
  • Data-driven sales.
  • Customer marketing technology.
  • Customer success at scale.
  • Digitally enabled partners.
  • Outcome-aligned pricing.

Companies trying to master the new market dynamics and profitably deliver value to customers must make investments in their infrastructure, not only to improve automation and efficiency, but also to take advantage of emerging tools that can deliver both business value and a competitive advantage. 

Each year, TSIA's team of research experts puts together a series of "State of" reports that include fact-based research and data from their engagement with the leading companies in the tech industry. Executives from companies large and small, including 80% of the Fortune 100 tech companies, rely on the findings, recommendations, and industry-validated trends and best practices in these reports to help them make strategic business decisions and achieve business outcomes, faster.

Download your copy today!
 

Authored By:

John Ragsdale

Distinguished Researcher, Vice President Technology Ecosystems, TSIA

Publish Date: January 24, 2022

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