Research Report

The State of Social Support: 2016

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This report provides a high-level view of the state of social support, including a look at the most popular social channels used to engage customers, staffing levels for social interactions, and ownership of social programs. Pacesetter practices will also be explored, using survey data to identify practices common among companies receiving ROI for social initiatives.

Authored By:

John Ragsdale

VP Research, Technology and Social, TSIA

Publish Date: January 26, 2016

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