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Research Report

The State of Service Revenue Generation: 2020

In many ways, service revenue organizations have been the benefactors of recent industry shifts, and at the same time, the stewards of increasingly more important roles in technology companies.

In TSIA’s Service Revenue Generation practice, we see several key trends, some continuing from years past and maturing over time, and some newly emerging. They are:

  1. From hardware-centric to hardware-plus-software-plus-services business models. 
  2. From generalist/horizontal orientation to a vertical or segmented market posture.
  3. From support offers to converged service portfolios.
  4. From broad renewal coverage models to a segmented renewal strategy. 
All of these transformations create opportunities to infuse profitable, predictable recurring service revenues into your business model. 

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Authored By:

Jack Johnson

Vice President, Service Revenue Generation, TSIA

Jodie Paxton

Vice President, Service Revenue Generation, TSIA

Publish Date: February 28, 2020

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