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Research Report

The State of Service Revenue Generation: 2015

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This publication articulates the industry trends TSIA is observing with growing recurring service revenues. It also provides an update on how the industry is progressing toward building outcome-based offerings and shares the research that is scheduled for 2015 in the service revenue generation discipline.

The four focus areas for 2015:

  • INTENSIFY the optimization of recurring service revenues.
  • SHIFT from free to fee-based services in cloud computing business models.
  • EVOLVE from product-attached services to outcome-oriented services.
  • MIGRATE from a one-size-fits-all approach to effective segmentation strategies.


Authored By:

Julia Stegman

VP Research, Service Revenue Generation, TSIA

Publish Date: March 24, 2015

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