The pandemic in 2020 and 2021 forced many to accelerate investment in digital transformation, driving a rise in total revenues near levels not seen since 2008 and a continuing shift from technology product revenue toward service revenue. The present economic environment has raised the stakes, with investment funds more precious and a strong focus on profitability. The role of service offer leaders in this ongoing industry transformation has never been more critical—winners in this market will evolve their service offer management capabilities to rise to these challenges. This “The State of Service Offer Management” report covers the following topics: - Business trends. - Top challenges facing service offer leaders in 2022. - Service offer management trends and recommended practices for 2023. - Resources to accelerate your service portfolio transformation.