With clear signs of economic headwinds in the year ahead, having a well-designed service portfolio is more critical than ever.
Ten years ago, revenue flowing from technology was double the revenue flowing from the associated services; that relationship is now flipped, with services dominating the market.
Service offer management has often been an afterthought within businesses led by technology products. But with the shift in focus toward value from services, the role of service offer management has expanded in strategic import.
The role of service offer leaders in this ongoing industry transformation has never been more critical; winners in this market will evolve their service offer management capabilities to rise to these challenges. How can we do that?
This report will cover the following topics:
- Business trends.
- Top challenges facing service offer leaders in 2022.
- Service offer management trends and recommended practices for 2023.
- Resources to accelerate your service portfolio transformation.