"The responsibility for customer value realization has shifted rapidly toward technology providers."
In our annual “State of” papers, TSIA identifies major trends in each of the research areas we cover, analyzing key capabilities in response to shifting business challenges. During 2021, we observed several major factors that caused our member companies to adapt to new conditions and adopt additional business capabilities that helped them not only defend against economic pressures, but also take advantage of opportunities.
The year 2022 promises to be a dynamic year for service offer management professionals. Mega-trends continue to push on-premise, product-centric business models to XaaS, and demands to profitably generate services revenue have never been higher.
This 2022 "State of Service Offer Management" paper outlines key trends impacting service offer leaders and offers solutions for implementation and continued growth.
Other key topics discussed include:
- A review of Service Offer Management business challenges in 2021.
- Service Offer Management trends in 2022.
- TSIA recommended practices
- And more!
Download a copy to share with your team today!