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In our annual “State of” papers, TSIA identifies major trends in each of the research areas we cover, analyzing key capabilities in response to shifting business challenges. During 2021, we observed several major factors that caused our member companies to adapt to new conditions and adopt additional business capabilities that helped them not only defend against economic pressures, but also take advantage of opportunities.
In this paper, we will discuss four emerging trends in which technology companies are engaged as they optimize for the emerging business challenges inherent in a technology subscription (XaaS) world and optimize their go-to-market positions for their existing customer base:
1. The LAER Customer Growth Team
2. Expansion at Scale
3. Hybrid Renewal Models
4. Digital Realities
In TSIA’s Customer Growth and Renewal practice, we see several key trends, some continuing from years past and maturing over time, and some newly emerging. All of these transformations create opportunities to infuse profitable, predictable, recurring service revenues into your business model.
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Vice President, Customer Growth and Renewal Research, TSIA
Publish Date: February 10, 2022
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.