The movement to services and XaaS requires a focus on existing customers.
In our annual “State of” paper, TSIA identifies the following:
- Major Customer Growth and Renewal Trends
- Top Customer Growth Challenges
- Challenges in Renewal Sales and Optimization
- Key Capabilities
During 2020, we observed several major factors that caused our member companies to adapt to new conditions and adopt additional business capabilities that helped them not only defend against economic pressures, but also take advantage of opportunities.
In TSIA’s Customer Growth and Renewal practice, we see several key trends, some continuing from years past and maturing over time, and some newly emerging. All of these transformations create opportunities to infuse profitable, predictable recurring service revenues into your business model.
"The State of Customer Growth and Renewal 2021" is designed to be used by TSIA members to maximize their leverage of TSIA research and resources by providing an overview of the capabilities that customer growth and renewal organizations must invest in during 2021 and beyond.
Download a copy today to share with your team!