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Research Report

The State of B2B Product Management: 2023

Product management teams are under increased pressure to select and execute strategies and practices that put the business on a profitable growth trajectory.

“The State of B2B Product Management" is an annual report documenting current trends impacting technology product management when designing for B2B XaaS business models.

The report highlights trends and predictions, including the impact on:

  • Product-led growth
  • Outcome-aligned value propositions
  • Outcome-aligned pricing
  • Product management–customer success operational maturity
  • The XaaS product life-cycle management process
  • Other research-backed capabilities that impact XaaS success

This report also outlines recommended product management effectiveness resources to accelerate XaaS success.

Download your copy of the 2023 "State of B2B Product Management" report today!

Each year, TSIA's team of research experts puts together a series of "State of" reports that include fact-based research and data from their engagement with the leading companies in the tech industry. Executives from companies large and small, including 80% of the Fortune 100 tech companies, rely on the findings, recommendations, and industry-validated trends and best practices in these reports to help them make strategic business decisions and achieve business outcomes, faster.


Authored By:

Laura Fay

VP and Managing Director, Products and Offers Research and Advisory, Technology Services Industry Association

Publish Date: January 13, 2023

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Peg Rodarmel, SVP, Subscription Services, Infor

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